Insights
Notes from the studio.
Practical writing on websites, Shopify stores, and the details that determine whether a visitor stays.
September 8, 20264 min read
Automation is an operational system, not a homepage widget
The useful work begins after the form is submitted: routing, reminders, and a reply that does not wait until the next business day.
March 4, 20264 min read
A website should do more than look finished
Presentation is not the same as a website that brings work in. The difference is usually the path, not the colour palette.
May 19, 20264 min read
What a short Shopify launch actually includes
Seven days is achievable. It depends on a short list of decisions made before the theme is opened.
August 2, 20263 min read
Your website and your Google listing should agree
A new website that contradicts the Business Profile makes both harder to trust.